JOY Cupcakes began in 2010, an endeavour to create delicious, minimalistic cupcakes using only natural ingredients. We created a beautiful range of cupcakes with unique flavours like Strawberry Shortcake and Baklava, many of which have become bestsellers.

Ten years on, and we are expanding our menu to include ice cream, unique whole cakes and JOYmade preserves as we drop the Cupcakes from our name and simply become JOY.

We are now making a baked cheesecake that is rich and creamy and breaks all the cheesecake rules, as well as a selection of sophisticated cakes that are rolled up and buttoned like a clutch, in flavours that include Black Forest and Strawberry Fennel. Our JOYmade preserves are perfect for you to enjoy in your own cakes and creations at home, and we are celebrating special occasions with our custom, ever-changing High Tea packs.

We hope to continue to bring you pure joy with our creations as JOY.