THE CREATION OF THE JOY RED VELVET CUPCAKE
JOY was only a thought when all the creative experimental excitement started. There were trials filled with tears, errors, frustration yet elements of success and joy. With small adaptations of a nu
THE LEMON TREE
More than 50 years ago, JOY co-founder Michael Diamandis’ family immigrated to Australia. When they settled into their new home in the Blackburn suburbs, Michael’s father planted a lemon t
BECOMING JOY
JOY Cupcakes began in 2010, an endeavour to create delicious, minimalistic cupcakes using only natural ingredients. We created a beautiful range of cupcakes with unique flavours like Strawberry Shortc