BECOMING JOY
JOY Cupcakes began in 2010, an endeavour to create delicious, minimalistic cupcakes using only natural ingredients. We created a beautiful range of cupcakes with unique flavours like Strawberry Shortcake and Baklava, many of which have become bestsellers. Ten years on, and we are expanding our menu
THE LEMON TREE
More than 50 years ago, JOY co-founder Michael Diamandis’ family immigrated to Australia. When they settled into their new home in the Blackburn suburbs, Michael’s father planted a lemon tree in the backyard. Why a lemon tree? It was once a common custom for immigrants to plant lemon tre